2 resultados para Pets

em Universidad Politécnica de Madrid


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The prevalence of exotic pet allergies has been increasing over the last decade. Years ago, the main allergy-causing domestic animals were dogs and cats, although nowadays there is an increasing number of allergic diseases related to insects, rodents, amphibians, fish, and birds, among others. The current socio-economic situation, in which more and more people have to live in small apartments, might be related to this tendency. The main allergic symptoms related to exotic pets are the same as those described for dog and cat allergy: respiratory symptoms. Animal allergens are therefore, important sensitizing agents and an important risk factor for asthma. There are three main protein families implicated in these allergies, which are the lipocalin superfamily, serum albumin family, and secretoglobin superfamily. Detailed knowledge of the characteristics of allergens is crucial to improvement treatment of uncommon-pet allergies.

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En este documento se especifican aspectos importantes sobre un Modelo de Negocio que se llevará a cabo para justificar las expectativas de éxito de la empresa, pudiendo lograr con ello, financiación externa o socios capitalistas que quieran contribuir a alcanzar dicho éxito. En colaboración con la empresa Where Are Pets, formada por tres jóvenes emprendedores, entre los que me incluyo, se ha desarrollado este Modelo de Negocio para determinar la viabilidad económica y financiera del desarrollo de una aplicación móvil para la gestión de mascotas. Se han tratado puntos como las estrategias de marketing a seguir, el estudio de los clientes a los que la aplicación irá destinada y la estructura del capital necesario para llevar a cabo el proyecto, entre otros. Este Plan de Negocio está destinado a ser una herramienta de gran utilidad tanto para el emprendedor, como para socios, y para los posibles inversores. ABSTRACT This document lists important aspects of a Business Model to be carried out with the object of justify company’s success expectations, to achieve with this, external financing or financial partners who want to contribute to achieving this success. In collaboration with the company Where Are Pets, composed of three young entrepreneurs, myself included, we have developed this Business Model for determining the economic and financial viability of development of a mobile application for managing pets. Several points as marketing strategies, the study of potential customers and structure of the capital necessary to carry out the project, among others, have been treated. This Final Project is intended to be a useful for the entrepreneur, the partners or the potential investors.